A 1,000 Phone Calls For Reshma Challenge: An Open Letter To Aaron

Image of Reshma Saujani

Darren Rowse's Seven Links Challenge

Hello Aaron.

I so enjoyed making the 100 phone calls when I dropped by Tuesday evening, (A Few Hours At The Reshma 2010 Headquarters) I want to take this experience to a whole new level. I want to show up Sunday and see if I can do 1,000 phone calls for the day.

You do the same thing you did for me on Tuesday. You sit me in front of a computer with the Voter List software. You give me a fully charged MetroPCS phone. And if the battery drains out on one, you keep a second fully charged MetroPCS phone handy. You give me 2-3 bottles of vitamin water.

And once I hit that magic number of 1,000 phone calls made, you show up at my table with a bottle of vitamin water: my reward.

If I as a volunteer showing up one day a week can do 1,000 phone calls, the full time staffers should be able to do 2,000 phone calls per week for a total of 20,000 phone calls in a week. And I think we should get into a habit of leaving voice mails when people don't answer: "This was a call from Reshma for Congress." Her first name is her political brand name. One word is enough. We will g-i-v-e her the name recognition Maloney has, one call/voice mail at a time.

And every volunteer who does 1,000 phone calls in one day needs to be rewarded: you show up at their table with a bottle of vitamin water. And maybe you send them a thank you tweet later.

143-145 Madison Avenue, 5th Floor

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Reshma's Momentum: 70% Vs. 7%, 24,000 Vs. 8,000 Signatures, $2 Vs. $1.2 Million

Image of Reshma Saujani

These numbers tell me the gap is narrowing and fast. Carolyn Maloney has reason to be scared. Reshma has two months to wipe out the small lead Maloney is left with by now. That is ample time.

In May the Maloney camp did an internal polling. They claimed Maloney stood at 70% and Reshma at 7%. I got the impression they called up people who had made campaign contributions to Maloney.

More recently both candidates submitted petition signatures. The 10:1 ratio had evaporated in a matter of weeks. It was now down to 3:1. Maloney's 24,000 signatures to Reshma's 8,000 signatures.

But then look at the money. Reshma so far has raised $1.2 million. I think by now we are looking at a 2:1 ratio. If from May to mid July Reshma can move a 10:1 ratio to a 2:1 ratio, she has two more months.

These numbers are before the debates. These numbers are with the name recognition that a 18 year incumbent has. These numbers are when Reshma is still largely unknown.

But the momentum is there, sure and certain. The numbers speak for themselves. The gap has been narrowing fast. And I am using publicly available numbers.

The longer Maloney takes to agree to debates, larger will be the national media's interest in Reshma. She has already been on Hardball. She has already been on Bloomberg TV. She has been on the front page of The Washington Post. We want the debates for the media coverage. Looks to me like Maloney's refusal to debate is also earning us all that extra coverage. People in the media are wondering, why is Maloney running scared? Who is this Reshma person that Maloney is so scared of? Why is everyone talking about this race?

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