A Different Kind Of Campaign: A Scientific Campaign
The Matrix, Vision, Spread Democracy, Revolution
Obama has work cut out for him.
The first time George Dumbo Bush shook Obama's hand, he promptly used disinfectives. Obama has to announce one week before the State Of The Union. He is running against George Bush. McCain is a footnote. McCain will parrot the dumb war in Iraq that Bush started.
You got to suck the oxygen out of Bush' room.
Don't get an exploratory committee. Get bodyguards. This is not a black issue. This is a celebrity issue. Madonna has them, Bill Clinton has them. That is a campaign expense.
You need physical bodyguards, you need political bodyguards. The recent media smear of your name is a foreboding. Expect more. Be ready.
You need money, tons of them. Do it both ways, do it online, the Dean 2004 way, but also do many fundraisers. You got friends and admirers.
Message is key. In this day and age of DirectConnect between the candidate and the voter, message is important. Message in all its many layers. There is the stump speech, but then there is also the policy wonk stuff. One thing I liked about Bill Clinton as candidate and president was, good as he is, the guy actually liked to have written speeches. Work on speeches focuses the candidate and his staff like few things do. We are in a unique position to videoblog the policy sessions you might have. 2008 will be a new media election.
It will be a new media election for the junkies, the hard core, the activists, the insiders, the ardent. But for the masses, you are still looking at TV. Half the country today has never heard of Barack Obama. It might not feel that way with all the adulation and attention, but that is the abject ground reality. Be prepared to tell your lifestory all over again, during the primaries, and then at the convention. Assume nothing.
Early start helps in the organization department tremendously. You want both, new grassroots people, and old establishment types. Elected officials stand in a category of their own. They are there for a reason. People elected them.
There will be a lot of travel involved. But I am glad the campaign headquarters will be in Chicago. You need the distance from Washington. You need the proximity to family.
There are four parts to 2007. Pre-Summer. Summer. After-Summer. And the primaries, caucuses. The tempo has to be accordingly.
Pre-Summer focus much on policy wonk stuff. Summer is for shaking a ton of hands in all 50 states. Then you start zeroing in. The primary/caucus season starts at the beginning of September. Between Summer and September, focus on the February states.
I would suggest make one major policy speech each month in a large media market, which are the big cities. Videoblogging will allow you to elevate the national debate. We go beyond one liners. We go beyond platitudes. We videoblog the policymaking process itself. We invite people in. The interested may watch in if they want.
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